Consumer Goods Company Repurposes and Sells Old Nikes as ‘Satan Shoes;’ Nike Isn’t Impressed

Nike was not involved in the process.

In a statement on Sunday, Nike said: “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them.”

And on Monday, Nike sued MSCHF in U.S. District Court over the shoes, alleging that MSCHF’s “unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.”

Nike said in its lawsuit:

“Decisions about what products to put the ‘swoosh’ on belong to Nike, not to third parties like MSCHF.  Nike requests that the court immediately and permanently stop MSCHF from fulfilling all orders for its unauthorized Satan Shoes.”


Informed American